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Wednesday, September 1, 2010

The Delta Ad Annoys Me

I was in St. Louis yesterday and am in Detroit today. I’ve been feeling well, traveling more for work lately, and seeing more of airports. There’s a big sign in the Minneapolis-St. Paul airport for Delta Airlines advertising their American Express card. If you have their card you can check your first bag free. They also have a slick brochure in the seat pockets advertising the same thing. I’m not even on Prednisone and this irriates me.

Our stupidity is Delta’s competitive advantage. No kidding, that’s what they must think. Remember when Delta was on the forefront of raising the fees they charge customers to check baggage, underscoring how they were trying to squeeze every nickle from the flying public? It was called it a "gotcha fee." Delta raised checked-on luggage fees to $25 for the first bag and $35 for the second. They also considered charging for carry-on bags.

Because Delta believes we have forgotten all this, they now advertise if you get their American Express card your bag will go for free. So they are saving you the money they are trying to bleed out of you with the gotcha fees.

Do I sound bitter? They may think I’ve forgotten but I definitely haven’t forgiven. Sorry, I’m really just upset when anyone tells me they think I’m stupid and they are going to take advantage of that. Obviously the easiest thing to do is to just not get the card and get a good night’s sleep.

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2 comments:

Todd said...

You are not stupid. So why are you willing to spend more than 5 minutes with me?

Todd said...

I meant to include a ? after the first sentence of my comment but I pushed the wrong button too soon. I am so stupid.